Gone are the days when we do not care about what we put in or on our bodies. Humans have grown a better sense of self and environment, which is showing in our lifestyle and choices. One industry that has been influenced by this new awareness is the cosmetics industry.

The cosmetics market is a huge one with women always in search of the next big beauty product. Well, makeup is one beauty product that has been around since the times of the Egyptians and Greeks. In more modern times, the use of makeup has taken a new and interesting turn. Makeup is now being produced using natural or organic components instead of synthetic ones.

What does this mean for you, the average cosmetics user that just wants something pretty? Should you be shopping in the organic cosmetic aisle of your beauty store now? Is there any difference between using organic makeup and synthetic ones? This article will discuss the natural cosmetics world, and provide answers to some of your questions.

What Exactly Is Natural And Organic MakeUp?

Organic makeup has only started gaining importance and popularity recently. For most beauty product companies, making natural makeup products was born from a worldwide awakening. The average person now pays more attention to what they put on their face. They want to be sure it is the best quality and not toxic to themselves or the environment. This has cosmetics manufacturers scrambling to add an organic range of products to their product list.

But, it is important to understand that even if a product is labeled “natural,” “organic,” or “clean,” it does not mean that the product is the best. It also doesn’t mean that it is particularly good for you. As a matter of fact, the Food and Drug Administration (FDA) has no clear distinctions about what constitutes a natural product.

Since “natural” is not a regulated term for cosmetics, it is possible for brands to use it as a marketing term. The same goes for “organic.” The point is that in the cutthroat world of cosmetics, not all that glitters is gold. Having said that, there are some brands out there that truly have natural and organic makeup products. You just have to know which is which and avoid getting confused by marketing terms and labels.

There is also one more thing you should take note of when navigating the slippery slope of organic makeup. Even though you are buying a product with natural or organic ingredients, it does not mean it will not irritate your skin. It also doesn’t mean that you won’t experience any allergic reaction to it. Different people are allergic to different things, including natural products. The key takeaway here is to know your body and understand how it responds to products, natural or not.

What Are The Differences Between Natural And Synthetic Makeup?


There is a major difference between buying a tube of natural makeup and synthetic makeup. You were probably expecting this, as it is an obvious difference. But what exactly are those ingredients and how do they affect your body?

Generally, makeup is labeled as natural if it contains naturally sourced ingredients. These ingredients could include naturally sourced coloring pigments like fruit pigments. They can also include natural oils, herbs and fruits like cocoa, coconut and so on. These natural makeup products contain little or no synthetic or altered substances.

To make sure that you are buying an organic or natural cosmetic product, check the ingredients list.

Synthetic Preservatives

These are substances that are added to cosmetics to inhibiting the development of microorganisms in the product. This means they are there to prevent alterations in the makeup product and for it to stay viable for longer. They are also less expensive than natural preservatives. Examples of some of these synthetic preservatives include aldehydes, glycol ethers, parabens and so on.

Natural preservatives are a safer alternative and they perform the same function. But, they are usually not as effective. Some of the popular ones are Benzoic Acid, Sorbic Acid, alcohol and so on.

Artificial Colorants

The thing you probably like best about regular makeup is how bright and attractive the colors are. That is great, but these bright colors are achieved through the use of synthetic dyes and pigments.

Some of these dyes contain chemicals that could contain toxins. They could also block your pores as they make contact with your skin. They do look pretty, but are they safe?

Natural makeup uses colorants that are usually plant-based and organic. Ingredients like turmeric (yellow), beetroot powder (red), and woad powder (blue) are viable alternatives. They might not be as bright, or give as many options, but they get the job done.

Artificial Fragrances

A lot of makeup products smell good, but how? Many makeup products list “fragrance” on the label. But the question is, what exactly makes up the ambiguous “fragrance” that is in the product?

That is where the issue is because there is probably a hodgepodge of chemicals in that fragrance alone. Be sure to read your labels before buying any makeup product. These fragrances are not a part of natural makeup.

Heavy Metals

To be fair, heavy metals like lead and arsenic are found in nature. They are used in cosmetics, including lipstick, eyeliner and so on. These metals are linked to several health issues. Even the ones that the body needs like iron are bad if it accumulates. These heavy metals are not used in organic makeup.


Another important difference between natural and synthetic makeup is the cost. Typically, natural makeup costs considerably more than synthetic makeup.

This is because it is more expensive and harder to source for natural products used in organic makeup. It is `easier and cheaper to source synthetic materials. This ease also means that it is possible to mass-produce synthetic makeup products. Natural makeup products usually need to be manufactured in small batches.

Benefits Of Using Natural And Organic Makeup

Not every natural or clean makeup brand is really worthy of the name. But, there are still some general benefits to using them. Some of them include:

Reduced Exposure To Harmful Ingredients

Natural makeup is made of natural or organic ingredients. They contain very little synthetic substances, while some contain none.

This makes them a lot safer to use, as some of those synthetic ingredients could be harmful to your body. Studies have linked many of the chemicals used in synthetic makeup to some health defects. For instance, high levels of the preservative Parabene have been linked to disruption during pregnancy.

A lot more research needs to be done to confirm many of these harmful effects. But it is obvious those chemicals are up to no good. If you have to buy synthetic makeup, check the labels. Skip any one with harmful chemicals like formaldehyde, toluene, phthalates, and “fragrance.”

Lower Risk Of Skin Irritation

The various dyes, preservatives, colorants and fragrances in synthetic makeup could lead to what is called contact dermatitis. This is basically a fancy word for an itchy, angry looking red rash. This normally happens if you have a sensitive skin or if you are having an allergic reaction.

You are especially susceptible to these episodes of skin irritation if you use makeup, because it stays on for longer. Using organic makeup reduces your risk of skin irritation.

Safer For People With Sensitive Skin

If you have sensitive skin, that is, one that flares up at the smallest hint of an unusual or unknown substance. Then you are a candidate for natural makeup. Stay away from synthetic makeup, as it could be a trigger. You could break out in rashes and blotches every time.

For example, if you have eczema, it is recommended that you do not use makeup products with synthetic dyes. It will only aggravate the condition. Generally, natural make up is the best choice for anyone with skin conditions or naturally sensitive skin.

Contains Skin Healthy Substances

You have most likely heard the statement “your skin is popping,” or “your skin is glowing” before. That is usually not something that happens on its own. You have to make a conscious effort and follow an effective skincare regimen.

Incorporating natural makeup into your skincare regimen can help bring that healthy flush and glow to your face. Many organic cosmetics contain some plant extracts that can make this happen. They include avocado oil, shea butter, rosehip oil, jojoba oil and more.

These oils have been known to possess antioxidant, anti-inflammatory and skin-repairing properties. Some have even been touted to help with anti-ageing.

Finally, organic makeup is usually colored using plant pigments like fruit extracts. You will most likely not find any scientific usefulness from these pigments to the skin. But it is generally believed that they nourish the skin with antioxidants and vitamins.

Fewer Odor-Inducing Headaches

Yes, this is actually a thing. It has been found that certain odors can trigger headaches in people with a history of migraines. For many, this could include fragrances used in makeup.

Remember, synthetic makeup contains artificial fragrances. These fragrances are usually used to mask a deeper odor or make the branding more attractive. This is why regular makeup might not be ideal for people that have a history of migraines.

Since natural makeup does not contain fragrances, this might be the ideal product if you are sensitive to fragrances or strong odors.

Disadvantages Of Using Natural And Organic Makeup

Shorter Shelf Life

One of the benefits of organic makeup is that synthetic preservatives are not used in making the product. The flip side of this is that the natural preservatives that are used are not as effective as the synthetic ones.

This means that the final product has a shorter shelf life. So if you are going for natural makeup, you had better use them up quickly.

Makeup Is Less Bright

This is another downside of natural makeup. Synthetic colorants have really bright and enticing colors.

The natural (usually plant based) dyes used in organic makeup on the other hand are not so bright and rich.

Smaller Shade Selection

Due to the fact that only natural dyes are used in organic makeup, manufacturers are limited to only a few shades. If you want to use natural makeup, you have to be content with the basic colors.

More Expensive

Natural cosmetics attract a higher price tag than their synthetic counterparts. This is due to the natural ingredients used in them, they don’t come cheap.

Best Natural Makeup Brands

Here are some of the best natural makeup brands worth buying if you are looking to get natural makeup.

100% Pure

This is a Natural, Organic, cruelty free makeup brand that you might want to check out. They have a range of vegan cosmetics that contain essential oils, antioxidants and naturally occurring vitamins that work really well on your skin. They are best known for fruit pigmented lip and cheek tint. The price of their products range from $7-$65.

Juice Beauty

This is another natural and organic, cruelty free makeup brand that works really well. They are USDA certified organic, so that is saying something. Their product prices range from $22 to $45.

Alima Pure

Alima Pure is a big name in the natural makeup industry. The brand never uses synthetic dyes and their products are cruelty free. Their pure satin matte foundation is their best seller. You can get some of their products for as low as $14.

W3ll People

W3ll People is a natural makeup company that believes in combining skin care and cosmetics. They are a minimalist makeup brand, perfect for those that do not like make up that much. You can get their products from $12 upward.


Natural cosmetics are in vogue at the moment and for good reason. They might be more costly than the alternative and offer fewer options. But they are safer and better for people with sensitive skin.

Before you run to the nearest beauty store, be sure to do your research well. Pick a brand that is tested and trusted. Picking a product labeled “natural” or “organic” might not always tell the full story.

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